My research of Abnormal Security confirms that GotChosen is on the same path that Abnormal took to reach a $5.1 billion valuation. See “Cybersecurity Startup Abnormal Security Locks Up $250M At $5.1B Valuation”, Best of AI, 08/07/24
GotChosen and Abnormal Security address two different information technology verticals respectively, Social Media and Email. However, they are very similar since they provide proprietary and automated authentication solutions. Abnormal Security authenticates and monitors inbound emails. GotChosen authenticates and monitors Social Media influencers’ followers and their activities.
Abnormal Security’s valuation has increased by 10 times since Forbes’ 11/18/2020 article about the company. Forbes said:
“With An Adtech Approach To Cyberattacks, Abnormal Security Hits $500 Million Valuation”.
The Forbes article further pointed out:
“It turns out this (Abnormal Security) style of approach is very effective for this next generation of cybersecurity attacks, which are about impersonation. Uncovers cases of shadow IT by monitoring user activity, tenants, app integrations, and elevated app permissions.”
The Submission Breakdown chart below is an excerpt from Abnormal Security’s marketing web page. It clearly depicts the effectiveness of Abnormal’s AI solution which addresses the large enterprise market including the members of the Fortune 500. Submission Breakdown provides the percentages of inbound email that are Malicious, Spam and Safe.
GotChosen has a solution, Collab Marketplace, which determines the authenticity of the followers of the influencers on Social Media sites including Facebook, Instagram, LinkedIn and Snapchat, etc. The company is monitoring the activities of Instagram influencers who have an aggregate of 82 million followers. By November 2024, GotChosen projects that it will be monitoring a total of 400 million Instagram followers.
The table below is an excerpt from the Collab Marketplace. It clearly depicts the effectiveness of GotChosen’s Collab Marketplace AI authentication solution. The fraud rates for the more than 10 million in aggregate followers of influencers in the table below ranged from 29.8% to 78.1%.
The primary addressable market for the Collab Marketplace solution is the world’s largest consumer staples companies including the members of the Fortune 500 which utilize social media to market and advertise their products. These would include Coca Cola and Anheuser-Busch, etc. According to an October 2023 article, “Coca-Cola says digital ad spending is making its brands more relevant” published by Strategy:
“Coca-Cola is reporting a strong earnings boost that beat the street, as it continues to pivot ad dollars toward digital.”
Since launching the Collab Marketplace in May 2024, GotChosen’s sales team has added three large Brazilian consumer product brands as customers. ACP, which became a GotChosen marketing and distribution partner in July, has added an additional large consumer brand customer. The biggest customer to date that has been added is Natura & Co. Natura, has the largest market share of cosmetic and personal care products in Brazil. The company is the second ranked global direct selling company globally with revenue of approximately seven billion U.S. dollars.
Please note. GotChosen is headquartered in Orlando Florida and was founded by CEO Oz Silva, who was formerly a Brazilian entrepreneur.
In November 2023 and April 2024 two marketing research firms published extensive reports covering the Social Media Influencer Industry. The industry is projected to increase to $199.6 billion in 2032 as compared to $17.98 billion in 2023. Both firms pointed out that authentication was among the risks for why the industry may not achieve their projections. My August 4, 2024, “GotChosen, at Forefront to Challenge Social Media Influencer Authenticity” report included access to their reports. My report also included:
-
- Explanation of the fake follower fraud
- Details about ACP which entered into marketing partnership with GotChosen in July 2024
- Revised revenue projections for GotChosen based on ACP becoming a partner. The bar chart below depicts that ACP resulted in GotChosen’s projections increasing by three times for year 1, two times for year 2 and 50% increase for year 3 as compared to the prior projections.
Abnormal Security at $5.1 billion is valued at 50 times its annualized revenue. Given that both companies are uniquely positioned as the leaders of authentication the argument can be made for valuation multiples to be equivalent.
The table below depicts valuations and fully diluted share prices for GotChosen. The valuations and share prices are based on the company achieving its revenue projections for next three years and GotChosen being valued at 50 times revenue.
GotChosen is currently valued at $32,000,000 and has a share price of $0.12. To be alerted for when GotChosen or any of the companies in the table below become available for investment fill out the form below.
GotChosen and the other digital companies in right hand side of the above table were identified because they had the same common denominators as the companies on the left side. My research in 2017 of the digital companies on the left when they were in their formative stages enabled me to identify their common denominators. The companies were researched because a $10,000 seed round investment in any one of them increased to between $16 million to $200 million by 2017. For more about my research and how the transformation of the economy to digital from industrial is providing opportunities for the savvy to build dynasty wealth almost instantly read my report or view my video.
Register to attend the "Markowski on the Markets" (MOTM)
Saturday 11:30AM EST Weekly ZOOM Sessions.
Updates & timely info pertaining to just concluded trading week including:
─ Coverage of the extreme market and economic events that are discovered and analyzed
─ Analyses of S&P 500 divergences and technicals
─ Pertinent news for U.S. & Global Economy
─ Companies listed on SaveChangeWorld.com that qualify for inclusion in a defensive growth portfolio
- Publicly traded micro-caps with 10X upside potential
- Private startup and early stage with 100X upside potential
SaveChangeWorld.com is owned and operated by Dynasty Wealth LLC (DW). DW is a paid consultant of GotChosen and receives compensation from the company.