Digital meets physical through patented spatial computing
In the continually evolving realm of the Internet of Things (IoT), where the boundaries between the digital and physical dimensions merge to reshape our interactions with the world, there is a significant opportunity to transform geolocation technology. Recognizing the substantial potential of IoT devices and their influence on the digital-physical landscape, revolutionary advancements are on the horizon. The current challenge in the geolocation market stems from the limitations of GPS technologies, which typically provides precision confined to a range of 10–20 feet. The introduction of precision technology represents a transformative breakthrough, facilitating highly accurate geolocation applications, especially impactful in AR, where the precise mapping of objects to airspace coordinates becomes achievable with unparalleled accuracy.
In the current landscape of geolocation applications, various segments and participants are involved, including augmented reality app developers and creators, Bluetooth Low-Energy (BLE) tracking, 3D mapping, computer vision, and spatial computing. There is currently no single entity offering a comprehensive solution that spans these diverse segments. BLE solutions, though present, face challenges with precision and are typically used in indoor facilities, having failed multiple times when applied in stadiums and large crowd venues. Within the domains of 3D mapping and computer vision, there is a lack of potential integrations for live updates, especially in venue operations. Additionally, within spatial computing, there is still an opportunity to map digital files with unprecedented precision. This underscores a notable gap in the market for an all-encompassing and advanced geolocation solution that seamlessly applies its technology in large crowds and sports venues, delivering a frictionless experience and setting itself apart in this dynamic landscape.
This is why we invested in Rypplzz
Rypplzz has strategically positioned itself at the forefront of innovation. Recognizing the immense potential of IoT devices and their impact on the digi-physical environment, Rypplzz is revolutionizing geolocation technology through its patented spatial OS. Rypplzz’s groundbreaking technology is poised to reshape the landscape by empowering the precise mapping of digital files to exact physical world coordinates. This innovation holds the key to highly accurate geolocation applications, allowing for the mapping of augmented reality objects to precise airspace coordinates with unparalleled precision — down to a 6-inch, 3D cubic volume of physical space, thanks to advanced radio frequency technology. Currently, Rypplzz is leveraging its technology to revolutionize the Location-Based Entertainment sector. The company is reshaping the experience in stadiums and large venues by reimagining aspects like wayfinding, fan engagement, and advertising within these facilities.
The Round: Strategic Partnerships
As we witness the promising future of IoT devices seamlessly integrating into our daily lives, Triptyq stands as an investor in Rypplzz’s $3.0M equity seed round, alongside lead investor KB Partners, a distinguished Chicago-based investment firm renowned for its expertise in the sports and technology sectors. This strategic collaboration positions KB Partners as a crucial investor, backed by an impressive track record in sports tech and strategic limited partners, including NFL and venue owners.
The Team: Rocket Science meets Entrepreneurship
Rypplzz’s founders, Joshua Pendrick (CEO), and Brandon Berquam (CVO), have strong market expertise and complementary skillsets, bringing a wealth of experience, including multiple instances of serial entrepreneurship and technical expertise. Rypplzz’s technology inventor, also a repeat founder with a successful exit, holds a Ph.D. in Physics and has a decade-long tenure at NASA’s Jet Propulsion Lab, showcasing Rypplzz’s unique combination of technical prowess and business acumen.
The Market: The Infra Spatial Enabler
Rypplzz’s initial market focus targets stadiums, entertainment venues, location-based entertainment, and amusement parks. However, the potential market for Rypplzz extends beyond Media & Entertainment, encompassing industries such as real estate, physical and cyber security, operations management, and retail. Triptyq recognizes Rypplzz’s technology as a robust infrastructure play, aligning seamlessly with the investment firm’s vision for technological innovation. Operating within the thriving spatial computing market, Rypplzz offers versatile applications spanning augmented reality, digital and physical security, and operations management. The spatial computing market, valued at $105.9B in 2022 and projected to grow at a CAGR of over 19% from 2023 to 2032, is driven by increasing demand for immersive experiences, technological advancements, widespread adoption across industries, and investments in technology startups. The surge in popularity of Augmented Reality and Virtual Reality, fueled by consumer enthusiasm for immersive gaming and entertainment, further amplifies the demand for spatial computing technologies. Notably, Apple’s emphasis on functional and professional tasks with the Vision Pro headset signals a shift towards mixed reality, influencing the trajectory of VR headsets across the industry, as exemplified by Meta Quest 3’s latest offering. As virtual and mixed reality hardware advances and integrates into daily tasks and society, the growth of the spatial computing space is poised to escalate.
Quebec: A launchpad of adoption
Quebec, with its dynamic telecommunications industry, stands to gain significantly from this investment. Rypplzz’s technology has the potential to seamlessly integrate into tech packages, meeting the evolving demands of consumers. Key clients, including prominent sports & music venues, immersive AR/VR producers, and entertainment organizations in Quebec, can leverage Rypplzz’s technology for innovation and enhanced visitor experiences.
Triptyq Capital sees Rypplzz as a cutting-edge technology that is revolutionizing geolocation through its patented spatial OS. With the company’s potential to enable an endless array of use cases and custom capabilities, we believe we can contribute to making Rypplzz an indispensable player in the spatial computing market.
Written by: Triptyq Capital @Medium
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